I’m a UX & Product Designer | Systems Thinker Shaping AI-Driven Tools for People.

With a background in Architecture and I.T., and 12 years across enterprise SaaS at ADP, legal tech at LegalZoom, and entertainment & media at Disney, I’ve designed systems used by 16M+people every month.

ADP logo in white on a red background.

Driving Engagement Through UX Redesign of a 100K+ User Compliance Platform

ADP’s Compliance On Demand platform served over 100K clients but was constrained by a legacy experience that limited engagement and scalability.


I led the end-to-end UX redesign, aligning the platform to a new design system and ecosystem goals. The result was a more intuitive, cohesive experience that significantly increased engagement and consultation bookings.

Enterprise SaaS Web B2B Design System Migration

Role
Lead UX Designer

Consultation Bookings
80% Increase

Community Site Traffic
143% Increase

Revenue Ecosystem
$20.6B Parent Co.

White stylized letters 'L' and 'Z' on an orange background.

Retaining LegalZoom's Largest Enterprise Client Through a Zero-to-One B2B Benefits Platform

I led design as the sole UX designer on LegalZoom's first B2B benefits platform, taking it from concept to shipped MVP in 5 months, retaining their largest enterprise client, and expanding the company into a new market ahead of its 2021 IPO.

Legal Tech Zero-to-One Web Mobile B2B2C User Research

Expanded New Business
B2B2C HR Benefits Space

Role
Lead UX Designer (sole)

MVP Design & Launch
5 Months

Secured Client with
45K Employees

The ADP logo on a red background.

Reducing Errors and Support Calls for 16M+ Users Across ADP's Mission-Critical Timecard Platform

For 2.5 years as the sole Lead UX Designer, I owned UX across 23 initiatives on ADP's Workforce Now Timecard — a compliance-critical time-tracking tool used by 16M+ employees globally. I streamlined time entry patterns to reduce errors and support calls at scale.

Enterprise SaaS Web Mobile B2B2C Design Systems

Role
Lead UX Designer (sole)

HEART Metrics
Improved Task Success & Happiness

Of 23 Initiatives Designed
9 Shipped

Designed in 2.5 years
23 Initiatives

Computer screen showing a social media or messaging app with text, menus, and icons.

Image intentionally blurred under NDA.

Red background with a large white stylized letter 'A' in the center.

Agentic & Conversational AI Photo Culler

Photographers waste hours manually culling shoots. I designed an agentic AI concept for Adobe Bridge that learns a photographer's style, auto-culls with explainable reasoning, and keeps the human in control.

AI/ML Desktop (Native) B2B2C Conversational AI Multimodal AI

Role
Concept Product AI Designer

Target Culling
50% Time Saved

Established
5 Design Principles

Artifact Generation
13+ AI Tools Used

For audio voiceover walk through, unmute sound in the video.

Design & AI Toolkit

Tools that I rely on or have experimented with for my Product Design.

  • Adobe Bridge logo
    Adobe Bridge
  • Arcade logo
    Arcade
  • Axure logo
    Axure
  • ChatGPT 5.2 Plus logo
    ChatGPT 5.2 Plus
  • Claude Sonnet 4 logo
    Claude Sonnet 4
  • Figma logo
    Figma
  • Galaxy AI logo
    Galaxy AI
  • Gemini Pro logo
    Gemini Pro 3
  • iMovie logo
    iMovie
  • Loom logo
    Loom
  • Miro logo
    Miro
  • NotebookLM logo
    NotebookLM
  • Perplexity Pro logo
    Perplexity Pro
  • Photoshop logo
    Photoshop
  • Sketch logo
    Sketch
  • Squarespace logo
    Squarespace 7.1
  • v0 logo
    v0

My Approach to AI

AI is my partner in faster, smarter, human-centered design.”

I see AI as a collaborator that, when designed responsibly, helps people move faster while staying in control. In my AI Photo Culler project, I prototyped AI-powered workflows inside Adobe Bridge, making machine learning suggestions explainable while ensuring photographers kept creative authority. This sharpened my understanding of how to design AI features that are clear, trustworthy, and genuinely useful.

In my own workflow, I use AI to uncover patterns in feedback, generate design variations, and synthesize information. For me, AI is a partner that boosts efficiency and augments ideation. I use it responsibly as an expert-in-the-loop guiding every step, and I’m excited to bring that approach to teams I collaborate with next.

Below:
Narrated videos exploring vibe coding tools for my AI Photo Culler project.

Claude Logo Claude

Claude seems promising with the ability to upload actual photos and more functionality than the others.

Loveable Logo Loveable

Loveable wasn’t great - I prompted it to match some Adobe Bridge screenshots, but it was far off.

“v0 v0

I found v0 a potential tool to continue iterating for user research, but not for a pixel-perfect prototype recreating Adobe Bridge.

Magic Patterns Logo Magic Patterns

Magic Patterns was an interesting experiment, but I found some limitations in functionality.

Final Mid-Fi Figma Prototype Figma Make

I was unable to replicate Adobe Bridge with Figma Make, and ultimately decided to pivot back to regular Figma for more visually accurate prototype.

“VoiceFlow VoiceFlow

Voiceflow’s functional Agent simulated the conversational chatbot portion of the design.

This shaped my latest Figma demo prototype.

Previous Work

A selection of earlier projects that shaped my foundation in B2C mobile apps. These highlights show the breadth of my experience before my current focus on AI-driven and enterprise design.

White stylized letter 'L' and 'Z' on an orange background

LegalZoom Mobile App

Designed and built iOS and Android app features that helped LegalZoom clients manage their Estate Plans on mobile, improving access to legal tools and reducing friction for attorneys and customers.

Role: Senior UX Designer

Mobile Legal Tech B2C
Screenshots of a mobile estate planning app showing user profile, legal team details, and appointment scheduling.
Black Disney logo with a stylized 'D' and castle silhouette.

My Disney Experience App

Enhanced the My Disney Experience app with features that improved reservations and ticketing, boosting guest satisfaction during park visits.

Role: Senior Interaction Designer (paired with a Lead Interaction Designer)

Mobile Media & Entertainment B2C
Screenshots of a mobile app interface for linking tickets and passes for a theme park, showing QR code scanning and ticket management.
Roku logo on a purple background.

Target Ticket Roku App

Designed and delivered a Roku streaming app that let Target customers browse, purchase, and watch movies, meeting an aggressive launch schedule and passing Roku certification.

Role: Senior User Experience Designer

TV/OTT Media & Entertainment B2C
A television screen displaying a Target ticketing app interface with options for movies, TV shows, collections, my library, wishlist, search, and settings. The movies section is highlighted. The main menu shows scenes from movies, including bridesmaids and how to train your dragon.
Close-up of a blue background with a white circle featuring a smaller blue circle inside, and an orange dot to the right.

Cablevision Optimum TV & DVR Apps

Helped extend Cablevision’s DVR and On Demand services to tablets, smartphones, and set-top boxes, ensuring consistency across platforms and expanding customer access.

Role: Associate User Experience Designer

Mobile Tablet TV/OTT Media & Entertainment B2C
A television screen displaying a recording schedule and a guide menu for various TV shows and movies. A tablet in front shows the detailed guide for shows, including The Office and other programs.