Driving Engagement Through UX Redesign of a 100K+ User Compliance Platform
ADP's Compliance On Demand platform gave 100K+ HR clients access to legal guidance and expert consultations, but a hard-coded legacy experience made it harder for users to quickly find answers and book help.
I led the UX redesign, aligning the platform to ADP's new design system and broader ecosystem goals while coordinating a fully distributed team across a 13-hour time zone gap.
Compliance on Demand is ADP's compliance resource platform used by 100K+ HR teams to navigate wage and hour regulations and book expert consultations.
ADP published this promotional video about the redesigned product to boost awareness and adoption.
TLDR Overview
Role: Lead UX Designer
Team: 1 Product Manager, 3 Developers, 1 Content Designer
Timeline: 1 year, phased delivery across releases
Challenge: Redesign Compliance on Demand to migrate to a new platform, align with ADP’s OneUX system, and create cohesion with Workforce Now.
Focus Areas: Information architecture, workflows, prototypes, cross-team workshops
Impact
Modernized the platform and with emerging design system alignment, improved Engagement, Time on Task, navigation and usability for HR teams. The redesign increased confidence in compliance readiness and positioned the product for stronger sales adoption.
Measured over 3 months:
Traffic to community site: Clicks grew from 46 (legacy) to 112 (new) = 143.5% increase
Traffic to Littler site: Clicks grew from 16 (legacy) to 58 (new) =262.5% increase
Number of Consultations: Grew from 50 (legacy) to 90 (new) =80.0% increase
Total Visitors: Grew from 554 (legacy) to 854 (new) =54.2% increase
Total time on site: Seconds reduced from 172 (legacy) to 149 (new) = 13.4% decrease*
*Decrease is better, because it means the HR Practitioner retrieved information quicker, freeing them to do other things.