Previous Work
A selection of earlier projects that shaped my foundation in B2C mobile apps. These highlights show the breadth of my experience before my current focus on AI-driven and enterprise design.
Launching LegalZoom's First B2C Mobile App by Rescuing an Abandoned Project and Delivering on an Aggressive 8-Month Timeline
LegalZoom had no mobile presence for its estate planning customers. As Senior UX Designer, I took over an abandoned project mid-stream and delivered the end-to-end UX, launching the first iOS and Android app on time, opening a new self-service channel and reducing customer service dependency.
Role: Senior UX Designer
Reducing In-Park Friction for Disney Guests Through Ticket-Linking and FastPass Features on iOS and Android
Disney park guests were frustrated. They'd bought tickets at the gate but couldn't easily link them digitally to reserve rides and restaurants. As Senior Interaction Designer, I designed the ticket-linking and FastPass flows for iOS and Android, helping the app hit its 4+ star target on both app stores.
Role: Senior Interaction Designer (paired with a Lead Interaction Designer)
Shipping Target's First Roku Channel App Within Platform Constraints and an Aggressive Launch Timeline
Target needed a Roku channel app that matched the full feature set of their web, phone, and tablet experiences. As Senior UX Designer, I designed the end-to-end flows within Roku's strict template system — passing certification and launching on schedule in September 2013.
Role: Senior User Experience Designer
Extending Cablevision's TV and DVR Experience Across iPad, iPhone, and Kindle
Cablevision needed their cable TV set-top box experience translated to touch interfaces across multiple devices. As Associate UX Designer, I contributed to UX documentation, flows, and designs across iPad, iPhone, and Kindle, supporting a large parallel-track team through to successful launch.
Role: Associate User Experience Designer
