Extending Cablevision's TV and DVR Experience Across iPad, iPhone, and Kindle
Cablevision's set-top box experience needed to work across iPad, iPhone, and Kindle. Each had its own interaction model and platform constraints, while running in parallel development tracks simultaneously.
As Associate UX Designer working under a UX Lead, I contributed audits, flows, functional specs, and screen designs across platforms, helping the team ship the Optimum App for iPad, iPhone, and Kindle.
Above: Designs scaled across Set-Top-Box, tablet, and mobile device. UI comps by the visual design team.
TLDR Overview
Role: Associate User Experience Designer
Team: 2 UX Designers, 3 UI Designers, 1 After Effects Animator, 1 Product Manager
Timeline: 1+ year, parallel design and development tracks
Challenge: Help Cablevision expand its TV/DVR services beyond cable boxes to mobile, tablet, desktop, and web. The scale and parallel tracks required careful coordination and design consistency.
Focus Areas: Audits for design/UX/dev teams, flows, functional specs, wireframes, client presentation decks
Impact: Successfully launched Optimum apps for iPad, iPhone, Kindle, and desktop web. Learned how to design TV experiences across multiple platforms and parallel tracks; Android was still in progress when I left.
Impact
Successfully launched Optimum apps for iPad, iPhone, Kindle, and desktop web.
Paved the way for the future of TV guide programming design for touch devices and set top box.
My Actions
Worked with a UX Lead and design team on this massive project for over a year and assisted in documenting design decisions, preparing weekly client presentation decks, and designing the apps all running in parallel development tracks.
Created audits for Design, UX, and Dev teams
Designed User Flows, Functional Specs, and Wireframes
The Result
The Optimum apps launched successfully in 2012 across iPad, iPhone, Kindle, and desktop, expanding Cablevision’s service footprint beyond the set-top box.
My Takeaway
I gained deep experience designing for TV experiences across multiple devices.
Learned how to manage design consistency while working in parallel development tracks at scale.
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